Panasonic's elegant JX850 Series LED TV has an HDR Bright Panel Plus screen, ideal for any room. Our HCX AI Processor automatically adjusts the picture to suit the needs of fast-moving sport, video games, or the latest high-end drama series Auto AI. The intelligent way to a great picture experience: Using AI, our premium TVs analyse the incoming signal and instantly adjust the picture characteristics. Auto AI knows the settings for sport, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance. HCX AI Processor - Truly accurate picture, that captures the moment: Our HCX* AI picture processor is the powerful brain inside this model. Using AI, it instantly analyses the picture, adjusts the colour, contrast and clarity to deliver the best possible performance from the screen - so TV shows look as intended. *Hollywood Cinema eXperienceHDR Bright Panel Plus - Crisp colours, so you never miss a thing: 4K LED TVs with HDR Bright Panel Plus screens are ideal for rooms that can get lots of natural light. Producing crisp colourful images and spectacular contrast, even on the brightest of days - giving you a clear view of the action. Dolby Vision - Picture perfection, scene-by-scene: Dolby VisionTM brings compatible UHD Blu-rayTM discs and 4K video streaming to life - with exceptional colour, contrast and brightness. Dynamic metadata is used to adjust the HDR picture settings scene-by-scene - as the story unfolds, over dark and light sequences. Filmmaker Mode with intelligent sensing - Home cinema as the director intended, in any light: Electronics brands and leading movie directors created Filmmaker Mode. A single button sets the film's colour-palette, contrast, aspect ratio and frame rate as the director envisaged. The picture automatically adjusts even if light levels change. HDR Multi Format with HDR10+ Adaptive - Optimal brightness and colour - in all conditions: By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format. Local Dimming Pro - Individual zoned light control for LED TVs: Our models with Local Dimming Pro backlight technology ensure both the brightest and darkest parts of an HDR picture look equally good. Multiple zones of the screen's backlight are controlled with individual shutters - constantly adjusting the amount of light let through to the picture. Good Sports Stadium sound with Dolby Atmos - Impressive sound, that brings the stadium to you: A great picture is one thing, but it's so much more involving when you add great sound. Our (surround) sound processing, with added immersive Dolby Atmos® technology, can make it feel like you're sitting in the best seat in the stadium. Brand: Panasonic