. Unconditionally Beautiful. Designed for every place, at every moment, from every angle. Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space. Unconditionally Beautiful. Designed for every place, at every moment, from every angle. Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space. *Wires not shown. *Wires not shown. Top 4 Features. 360 All round design. Beautiful from every angle. Matte Display. A glare-free* viewing experience Detachable Stand. Fits with your space QLED 4K Technology Naturally bright and colourful picture Timeless design, imagined for your home360 All Round Design. Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home. *Wires not shown.. *Wires not shown.A glare-free* viewing experience Matte Display. Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. *Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL. ㅤ. Make it stand up and stand out. Detachable stand. If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable. Naturally bright and colourful picture Powered by Quantum Dot . See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered T. Vs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours. Serif Design. By Ronan & Erwan Bouroullec. Iconic ‘I’ Shape The Serif’s signature profile forms the distinctive shape of a capital ‘I’, while its slim body broadens at the top to form a flat surface like a small shelf. Unique inspiration for your space. Ronan & Erwan Bouroullec Design. Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design. Add a touch of colour ‏‏‎ ‎The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home. Ambient Mode. Turn your blank screen into a design centrepiece Ambient Mode+Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen ruining your home décor. *Some features of Ambient Mode require a compatible Android or i. OS phone. Exclusive patterns. Created by Ronan & Erwan Bouroullec. Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV. Smart. An abundance of apps and services to enjoy Smart TV powered by Tizen With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Wires not shown. Mirror all your content on the big screen Mobile Mirroring. Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via Smart. Things, or pair with your Apple devices to project via Air. Play2.** *Internet connection, compatible smartphone and Samsung Smart. Things app required.**Apple and Air. Play 2 are trademarks of Apple Inc., registered in the U.S. and other countries.